Friday, January 27, 2006
Emotional Openers for Sales Professionals
© Kurt Geer
You must paint a mental word picture for your readers or your face to face prospects IF you want to succeed in closing the sale. They KNOW they need it, but you must MAKE them want it NOW!
Here are some positive Emotional Openers that have been used throughout the years by Sales Professionals in all industries to help close the sale when a prospect is on the fence about making a decision.
While you are reading, Picture yourself...closing the sale onyour website or in front of your customer in a face to face meeting.
Can you Imagine.........what it would be like to lock the door for the last time after you sell this place? What are you going to do? Spent more time with your family or travel?
Can you see the benefit in....this system? Can you see how much money it is going to save you and your company?
Doesn't it give you confidence to know...that their is a 100% guarantee for a full year if you are not completely satisfied in any way shape or form?
Don't you feel you deserve.....the best that money can buy?
Could you get excited about...obtaining your dreams and wishes?
Don't you agree...that you get what you pay for?
Can you see the value.........of ordering today?
Aren't you looking forward to...........spending more time doing what you want to do?
Isn't it reassuring to find.............a company looking out for your best interests?
Isn't it about time...you did something for yourself?
And
Wouldn't it be nice...not having to worry about this problem anymore?
These are some Quick Examples. You will have to fill in the blanks to suite your needs.
Emotions play a vital role in direct sales and with web sales. So while you have a visitor at your site keep their attention with Mental Word Pictures that stir the emotions.
Get your prospect off the Fence and you will close more sales.
Some of these Emotional Openers just may be your Key to Success!
«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»
Kurt Geer has been helping folks online since 1999.
1 Web Site Hosted for $6.97 Month
10 Web Sites Hosted for $16.97 Month
Visit <http://www.BuyDomainWebHosting.com> for a
hosting company with unequaled support, pricing and 99 % Up time
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You must paint a mental word picture for your readers or your face to face prospects IF you want to succeed in closing the sale. They KNOW they need it, but you must MAKE them want it NOW!
Here are some positive Emotional Openers that have been used throughout the years by Sales Professionals in all industries to help close the sale when a prospect is on the fence about making a decision.
While you are reading, Picture yourself...closing the sale onyour website or in front of your customer in a face to face meeting.
Can you Imagine.........what it would be like to lock the door for the last time after you sell this place? What are you going to do? Spent more time with your family or travel?
Can you see the benefit in....this system? Can you see how much money it is going to save you and your company?
Doesn't it give you confidence to know...that their is a 100% guarantee for a full year if you are not completely satisfied in any way shape or form?
Don't you feel you deserve.....the best that money can buy?
Could you get excited about...obtaining your dreams and wishes?
Don't you agree...that you get what you pay for?
Can you see the value.........of ordering today?
Aren't you looking forward to...........spending more time doing what you want to do?
Isn't it reassuring to find.............a company looking out for your best interests?
Isn't it about time...you did something for yourself?
And
Wouldn't it be nice...not having to worry about this problem anymore?
These are some Quick Examples. You will have to fill in the blanks to suite your needs.
Emotions play a vital role in direct sales and with web sales. So while you have a visitor at your site keep their attention with Mental Word Pictures that stir the emotions.
Get your prospect off the Fence and you will close more sales.
Some of these Emotional Openers just may be your Key to Success!
«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»
Kurt Geer has been helping folks online since 1999.
1 Web Site Hosted for $6.97 Month
10 Web Sites Hosted for $16.97 Month
Visit <http://www.BuyDomainWebHosting.com> for a
hosting company with unequaled support, pricing and 99 % Up time
«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»
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Wednesday, January 25, 2006
20 Quick Advertising Tips
© Kurt Geer
One of the problems I see in marketing is the "Success Expectations" or "Instant Success" mentality that sucks in a lot of new marketers and businesses. Heck, I have been guilty of the same myself, one or two times, thinking I have just struck the"Mother Lode."
No matter what media you use to market your business, the following advertising tips written in 1885 by Thomas Smith, still hold true today.
I have changed "he" to "she" in this article for the reason that women buy or influence the purchase of 80% of all consumer goods and to reflect the changes in buying patterns in the new millennium.
1- The first time she sees your advertising, she doesn't see it
2- The second time she sees your advertising, she doesn't notice it.
3- The third time she sees your advertising, she is conscious of its existence.
4- The fourth time she sees your advertising, she faintly remembers having seen it.
5- The fifth time she sees your advertising, she reads the ad.
6- The sixth time she sees your advertising, she turns up her nose to it.
7- The seventh time she sees your advertising, she reads through it and says " Oh brother!"
8- The eighth time she sees your advertising, she says, "Here is that confounded thing again!"
9- The ninth time she sees your advertising, she wonders if it amounts to anything.
10- The tenth time she sees your advertising, she will ask her neighbor if she has tried it.
11- The eleventh time she sees your advertising, she wonders how the advertiser makes it pay.
12- The twelfth time she sees your advertising, she thinks it might be a good thing.
13- The thirteenth time she sees your advertising, she thinks it might be worth something.
14- The fourteenth time she sees your advertising, she remembers that she wanted such a thing for a long time.
15- The fifteenth time she sees your advertising, she is tantalized because she cannot afford to buy it.
16- The sixteenth time she sees your advertising, she thinks she will buy it someday.
17- The seventeenth time she sees your advertising, she makes a memorandum of it.
18- The eighteenth time she sees your advertising, she swears at she poverty.
19- The nineteenth time s he sees your advertising, she counts her money carefully.
20- The twentieth time she sees your advertising, she buys the article.
Try this for a week: Watch TV., the web, listen to the radio, read your newspaper, magazines, trade pubs and any other media where your target customer may be. Watch what your competitors are doing, then: Create a plan and test until you find YOUR " Sweet Spot" and commit to your plan. How long will it take for results? 3 months if you are very lucky. It will more than likely take 6 months to even a year before you see the desired results.Try not to get sucked into the Instant Success mentality, especially where your business is concerned. It will make or break you.
«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»
Kurt Geer has been helping folks online since 1999.
1 Web Site Hosted for $6.97 Month
10 Web Sites Hosted for $16.97 Month
Visit <http://www.BuyDomainWebHosting.com> for a
hosting company with unequaled support, pricing and 99 % Up time
«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»
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One of the problems I see in marketing is the "Success Expectations" or "Instant Success" mentality that sucks in a lot of new marketers and businesses. Heck, I have been guilty of the same myself, one or two times, thinking I have just struck the"Mother Lode."
No matter what media you use to market your business, the following advertising tips written in 1885 by Thomas Smith, still hold true today.
I have changed "he" to "she" in this article for the reason that women buy or influence the purchase of 80% of all consumer goods and to reflect the changes in buying patterns in the new millennium.
1- The first time she sees your advertising, she doesn't see it
2- The second time she sees your advertising, she doesn't notice it.
3- The third time she sees your advertising, she is conscious of its existence.
4- The fourth time she sees your advertising, she faintly remembers having seen it.
5- The fifth time she sees your advertising, she reads the ad.
6- The sixth time she sees your advertising, she turns up her nose to it.
7- The seventh time she sees your advertising, she reads through it and says " Oh brother!"
8- The eighth time she sees your advertising, she says, "Here is that confounded thing again!"
9- The ninth time she sees your advertising, she wonders if it amounts to anything.
10- The tenth time she sees your advertising, she will ask her neighbor if she has tried it.
11- The eleventh time she sees your advertising, she wonders how the advertiser makes it pay.
12- The twelfth time she sees your advertising, she thinks it might be a good thing.
13- The thirteenth time she sees your advertising, she thinks it might be worth something.
14- The fourteenth time she sees your advertising, she remembers that she wanted such a thing for a long time.
15- The fifteenth time she sees your advertising, she is tantalized because she cannot afford to buy it.
16- The sixteenth time she sees your advertising, she thinks she will buy it someday.
17- The seventeenth time she sees your advertising, she makes a memorandum of it.
18- The eighteenth time she sees your advertising, she swears at she poverty.
19- The nineteenth time s he sees your advertising, she counts her money carefully.
20- The twentieth time she sees your advertising, she buys the article.
Try this for a week: Watch TV., the web, listen to the radio, read your newspaper, magazines, trade pubs and any other media where your target customer may be. Watch what your competitors are doing, then: Create a plan and test until you find YOUR " Sweet Spot" and commit to your plan. How long will it take for results? 3 months if you are very lucky. It will more than likely take 6 months to even a year before you see the desired results.Try not to get sucked into the Instant Success mentality, especially where your business is concerned. It will make or break you.
«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»
Kurt Geer has been helping folks online since 1999.
1 Web Site Hosted for $6.97 Month
10 Web Sites Hosted for $16.97 Month
Visit <http://www.BuyDomainWebHosting.com> for a
hosting company with unequaled support, pricing and 99 % Up time
«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»
This article may be reproduced with the resource box intact
To get this article sent by autoresponder, send a blank
e mailto:advertisingtips@chdiic.com
Link to this article
@ http://bplanlinks.chdiic.com/20tips.htm
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Tuesday, January 24, 2006
The Pschology of Colors in Advertising and Marketing
© Kurt Geer
Are you stimulating emotions while marketing with your business logo, stationery, business cards, brochures, signs and with yourwebsite?
If you know it or not, colors speak very loud to our subconscious and have a positive or negative reaction within 90 seconds. Onthe web you have less that 30 seconds to make a good first impression.
Are you using the silent language of color to impress, motivate, divert and persuade your prospects to buy from you?
The following lists a partial summary of how colors stimulate with mental and emotional responses.
BLACK suggests authority, power, boldness, seriousness, is distinguishing and classic. Business wise it's great for creating drama and is good for a background color (except on websites, itis very hard on the eyes). It is ideal for text on a light background. Black also implies submission and is associated with evil.
BLUE suggests security, authority, faithfulness and dignity. Forbusiness it suggests sanctuary and fiscal responsibility. It isthe most popular and the second most powerful color. Blue can also be cold and depressing. People are more productive in blue rooms.
BROWN suggests richness, politeness, helpfulness and effectiveness. In business it suggests less important items. Solid, reliable brown is the color of earth and is abundant in nature. Light brown implies genuineness while dark brown is similar to wood or leather.
GRAY suggests authority, practicality, earnestness and creativity. Business wise it is traditional and conservative.
GREEN suggests health, fertility, freedom, freshness, healing,tranquility and jealousy. Businesses use it to communicate statusand wealth. It is the easiest color on the eye and can improve vision. It is a calming, refreshing color.
ORANGE suggests pleasure, cool, excitement, cheer, endurance,strength and ambition. For business it is good for highlighting information on charts and graphs.
PINK suggests femininity, gentleness, well being and innocence.For business you must be aware of it's feminine links and implications.
PURPLE suggests spirituality, royalty, luxury, wealth,sophistication, authority and mournfulness. In business it isupscale and works with artistic types. It is also feminine and romantic. However, because it is rare in nature, purple can appear artificial.
RED suggests excitement, strength, sex, passion, vitality, aggressiveness and commands attention. Business wise it is associated with debt, is great for boldness and accents. The most emotionally intense color, red stimulates a faster heartbeat and breathing.
WHITE suggests refined, purity, devotion, contemporary and truthfulness. For business it can be sterile and refreshing. The best color on the web for a background color. Doctors and nurses wear white to imply sterility.
YELLOW suggests warmth, sunshine, cheer, happiness, jealousy, deceit and cowardice. Business wise it appeals to the intellectual types and is a good accent. Yellow enhances concentration, hence its use for legal pads. It also speeds metabolism. It is the most difficult color for the eye to take in, so it can be overpowering if overused.
Green, brown, and red are the most popular food colors. Red is often used in restaurant decorating schemes because it is anappetite stimulant.
People respond more to non verbal cues than verbal ones. Makesure you use the psychology of colors in all your marketing, especially when you can't be face to face. It's important to match the emotion of your product or service you are promoting with the colors you are using.
«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»
Kurt Geer has been helping folks online since 1999.
1 Web Site Hosted for $6.97 Month
10 Web Sites Hosted for $16.97 Month
Visit <http://www.BuyDomainWebHosting.com> for a
hosting company with unequaled support, pricing and 99 % Up time
«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»
This article may be reproduced with the resource box intact
To get this article sent by autoresponder, send a blank
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Are you stimulating emotions while marketing with your business logo, stationery, business cards, brochures, signs and with yourwebsite?
If you know it or not, colors speak very loud to our subconscious and have a positive or negative reaction within 90 seconds. Onthe web you have less that 30 seconds to make a good first impression.
Are you using the silent language of color to impress, motivate, divert and persuade your prospects to buy from you?
The following lists a partial summary of how colors stimulate with mental and emotional responses.
BLACK suggests authority, power, boldness, seriousness, is distinguishing and classic. Business wise it's great for creating drama and is good for a background color (except on websites, itis very hard on the eyes). It is ideal for text on a light background. Black also implies submission and is associated with evil.
BLUE suggests security, authority, faithfulness and dignity. Forbusiness it suggests sanctuary and fiscal responsibility. It isthe most popular and the second most powerful color. Blue can also be cold and depressing. People are more productive in blue rooms.
BROWN suggests richness, politeness, helpfulness and effectiveness. In business it suggests less important items. Solid, reliable brown is the color of earth and is abundant in nature. Light brown implies genuineness while dark brown is similar to wood or leather.
GRAY suggests authority, practicality, earnestness and creativity. Business wise it is traditional and conservative.
GREEN suggests health, fertility, freedom, freshness, healing,tranquility and jealousy. Businesses use it to communicate statusand wealth. It is the easiest color on the eye and can improve vision. It is a calming, refreshing color.
ORANGE suggests pleasure, cool, excitement, cheer, endurance,strength and ambition. For business it is good for highlighting information on charts and graphs.
PINK suggests femininity, gentleness, well being and innocence.For business you must be aware of it's feminine links and implications.
PURPLE suggests spirituality, royalty, luxury, wealth,sophistication, authority and mournfulness. In business it isupscale and works with artistic types. It is also feminine and romantic. However, because it is rare in nature, purple can appear artificial.
RED suggests excitement, strength, sex, passion, vitality, aggressiveness and commands attention. Business wise it is associated with debt, is great for boldness and accents. The most emotionally intense color, red stimulates a faster heartbeat and breathing.
WHITE suggests refined, purity, devotion, contemporary and truthfulness. For business it can be sterile and refreshing. The best color on the web for a background color. Doctors and nurses wear white to imply sterility.
YELLOW suggests warmth, sunshine, cheer, happiness, jealousy, deceit and cowardice. Business wise it appeals to the intellectual types and is a good accent. Yellow enhances concentration, hence its use for legal pads. It also speeds metabolism. It is the most difficult color for the eye to take in, so it can be overpowering if overused.
Green, brown, and red are the most popular food colors. Red is often used in restaurant decorating schemes because it is anappetite stimulant.
People respond more to non verbal cues than verbal ones. Makesure you use the psychology of colors in all your marketing, especially when you can't be face to face. It's important to match the emotion of your product or service you are promoting with the colors you are using.
«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»
Kurt Geer has been helping folks online since 1999.
1 Web Site Hosted for $6.97 Month
10 Web Sites Hosted for $16.97 Month
Visit <http://www.BuyDomainWebHosting.com> for a
hosting company with unequaled support, pricing and 99 % Up time
«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»
This article may be reproduced with the resource box intact
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Wednesday, January 11, 2006
How to find good and affordable web hosting
How to find a good and affordable web hosting provider.
@ Kurt Geer
Finding a good web hosting provider could mean success or failure to your online business.
How good is your current web hosting provider? If are you looking to register an Internet domain name and start your business presence on the web, Where do you start? Good question.
1) - Let's start from the beginning. The very first step in finding and registering an Internet name is brainstorming for the perfect domain name and/or product.
*Is the name you want already taken? Chances are this is a good possibility. Unless you hold the copyright on the name there is little chance you can get it inexpensively.
*Can you name the website after your product? A lot of websites have the product name in the Internet domain name. A lot of internet and drug companies are making up names that were not in our vocabulary before the products were introduced to the market.
*Can you rename the company after the product? Would you want to? Renaming your company has it's pros and cons. If your company is relatively new it may not be as big of a problem than if yourcompany has been established for a long period of time. You should note that there have been a good number of companies changing names with good success.
Brainstorm with this keyword research tool, making sure you include the best possible keywords before you register your domain name.(http://inventory.overture.com/d/searchinventory/suggestion/)
There is also domain name generating software available online for this purpose also.
2) - How are you going to publish your website? It is not as difficult as it may seem to be for the first time website owner. If you are not going to hire a website designer to construct the website for you, there are many options available for you. Dreamweaver and Microsoft FrontPage are the leaders in website publishing software. If you don't want to invest the time or money in those products make sure that your web hosting provider has a site studio or website creator available for you to publish your site. There also are inexpensive website publishing software programs available on the web.
3) - Picking the web hosting provider. Most important is that your provider has a good support system in place, if you need it or have any problems. If you are just starting off make sure that there is at least a 30 day money back guarantee. You should have access to an online help area with commonly asked questions and videos. You should also be able to open a ticket for help in this area.
*Does the hosting provider gives you access to a control panel? Cheap website hosting doesn't always give you access to the heart of your website. This is the place where you are in control of everything.
*Make sure hosting provider gives you a site manager where you are able to access and create sub domains, DNS records, FTP and Frontpage extensions. MySQL databases and php scripts that arebuilt into the site. All you do is plug them in. Password protected areas, Contrab (scheduling certain applications), SSL certificates for Secure purchasing and SSH (is a unique management and operations module for operating secure services ina corporate infrastructure), which you probably will not need.
*Does the hosting provider give you access to more than 1 email address? How many do you really need? 10? 100? How about auto responders? A one time auto response is a great time saving tool. What about spam protection, email forwarding and some mailing lists?
*Traffic statistics are an important tool in marketing your website. Can you tell where your website traffic is coming from with your current web hosting provider?
*How about some tools to help you improve your website and makeit sticky. PHP scripts like Ad Management - phpAdsNew, phpList,Blog - WordPress. Classified Ads - Classifieds. ContentManagement - Drupal, Geeklog, Joomla, Moodle, Nucleus, OpenRealty, WebSiteBaker, phpWebSite. Customer Support - CraftySyntax Live Help, Help Center Live, OS Ticket, PHPTickets,Support Logic Helpdesk. Discussion Boards - YaBB SE, phpBB2. E-Commerce - CubeCart, OS Commerce. File Manipulation - InvisionPower FM. Groupware Tools - DOTproject, PHProject. ImageGalleries - 4Images Gallery, Coppermine. Portal Systems - PHPNuke. Server Management - phplinks. Web Hosting Tools -phpFormGenerator, phpcoin.
*Last but not least, what kind of up time record does your hosting provider have? 100%? 95%? 90%? How can you track it? Internetseer.com provides this service for free. Submit your siteto Jaydee.com and you will automatically be subscribed to this service. Keeping track of your web host provider can save you money in the long run. If their service keeps going down due to technical problems, that means you are losing visitors and that is money missing from your bank account.
«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»
Kurt Geer has been helping folks online since 1999.
1 Web Site Hosted for $6.97 Month
10 Web Sites Hosted for $16.97 Month
Visit <http://www.BuyDomainWebHosting.com> for a hosting
company with unequaled support, pricing and 99 % Up time
«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»
This article may be reproduced with the resource box intact
To get this article sent by autoresponder, send a blank
e mailto:hosting@chdiic.com
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For a more interactive edition of this article go to
http://rss.chdiic.com/web_hosting_providers.htm
@ Kurt Geer
Finding a good web hosting provider could mean success or failure to your online business.
How good is your current web hosting provider? If are you looking to register an Internet domain name and start your business presence on the web, Where do you start? Good question.
1) - Let's start from the beginning. The very first step in finding and registering an Internet name is brainstorming for the perfect domain name and/or product.
*Is the name you want already taken? Chances are this is a good possibility. Unless you hold the copyright on the name there is little chance you can get it inexpensively.
*Can you name the website after your product? A lot of websites have the product name in the Internet domain name. A lot of internet and drug companies are making up names that were not in our vocabulary before the products were introduced to the market.
*Can you rename the company after the product? Would you want to? Renaming your company has it's pros and cons. If your company is relatively new it may not be as big of a problem than if yourcompany has been established for a long period of time. You should note that there have been a good number of companies changing names with good success.
Brainstorm with this keyword research tool, making sure you include the best possible keywords before you register your domain name.(http://inventory.overture.com/d/searchinventory/suggestion/)
There is also domain name generating software available online for this purpose also.
2) - How are you going to publish your website? It is not as difficult as it may seem to be for the first time website owner. If you are not going to hire a website designer to construct the website for you, there are many options available for you. Dreamweaver and Microsoft FrontPage are the leaders in website publishing software. If you don't want to invest the time or money in those products make sure that your web hosting provider has a site studio or website creator available for you to publish your site. There also are inexpensive website publishing software programs available on the web.
3) - Picking the web hosting provider. Most important is that your provider has a good support system in place, if you need it or have any problems. If you are just starting off make sure that there is at least a 30 day money back guarantee. You should have access to an online help area with commonly asked questions and videos. You should also be able to open a ticket for help in this area.
*Does the hosting provider gives you access to a control panel? Cheap website hosting doesn't always give you access to the heart of your website. This is the place where you are in control of everything.
*Make sure hosting provider gives you a site manager where you are able to access and create sub domains, DNS records, FTP and Frontpage extensions. MySQL databases and php scripts that arebuilt into the site. All you do is plug them in. Password protected areas, Contrab (scheduling certain applications), SSL certificates for Secure purchasing and SSH (is a unique management and operations module for operating secure services ina corporate infrastructure), which you probably will not need.
*Does the hosting provider give you access to more than 1 email address? How many do you really need? 10? 100? How about auto responders? A one time auto response is a great time saving tool. What about spam protection, email forwarding and some mailing lists?
*Traffic statistics are an important tool in marketing your website. Can you tell where your website traffic is coming from with your current web hosting provider?
*How about some tools to help you improve your website and makeit sticky. PHP scripts like Ad Management - phpAdsNew, phpList,Blog - WordPress. Classified Ads - Classifieds. ContentManagement - Drupal, Geeklog, Joomla, Moodle, Nucleus, OpenRealty, WebSiteBaker, phpWebSite. Customer Support - CraftySyntax Live Help, Help Center Live, OS Ticket, PHPTickets,Support Logic Helpdesk. Discussion Boards - YaBB SE, phpBB2. E-Commerce - CubeCart, OS Commerce. File Manipulation - InvisionPower FM. Groupware Tools - DOTproject, PHProject. ImageGalleries - 4Images Gallery, Coppermine. Portal Systems - PHPNuke. Server Management - phplinks. Web Hosting Tools -phpFormGenerator, phpcoin.
*Last but not least, what kind of up time record does your hosting provider have? 100%? 95%? 90%? How can you track it? Internetseer.com provides this service for free. Submit your siteto Jaydee.com and you will automatically be subscribed to this service. Keeping track of your web host provider can save you money in the long run. If their service keeps going down due to technical problems, that means you are losing visitors and that is money missing from your bank account.
«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»
Kurt Geer has been helping folks online since 1999.
1 Web Site Hosted for $6.97 Month
10 Web Sites Hosted for $16.97 Month
Visit <http://www.BuyDomainWebHosting.com> for a hosting
company with unequaled support, pricing and 99 % Up time
«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»
This article may be reproduced with the resource box intact
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Monday, January 09, 2006
Complete Guidance to Write & Optimize Press Release
Publicity is essential for a business, whether it is located at the market centre or on internet. When a business has small or even no promotion budget, “Press Release” is the optimum method to lure people.
Online press release can provide considerable platform to reach huge online community. This article will provide complete guidance to make out well optimize and well written press release for PR distribution through the press release network. A well prepared press release would attract journalists and is also well optimized for distribution to targeted audience.
Proper keywords: Selecting key word is the most important part of press release optimization. Be very careful while deciding on a keyword phrase that is pertinent to the product or service you are offering. The best recommended tool to search keywords is wordtracker.com.
Keyword or phrase position: Place key phrase into the headline and the title of your press release. Try to repeat it nearly 2-3 times in the content of the release.
Starting should be solid: Remember to make your title and initial lines cover that you want to express. The remaining part of your press release should depict the detailed information.
Use product name repetitively: Repeat placements of the name of your service or product to make it eminent. For example, write “Search Engine Optimization” instead of writing “SEO”, this would make your product name much popular.
Draft it for Journalists/Media agencies: The media agencies and journalists would grab your press release and publish it in their publications; they may slightly edit your press release.
Consider viewer’s interest: You should consider to whom you are targeting your press release, and what is their interest. Think, if you were a part of audience, would you like to read the press release you have written.
Make your press release appear practical: Point out real facts of your company/organization, as readers are already so scholar enough to find out ‘what’s true and what not’?
Make your story that includes real facts: Avoid untrue examples and add-ons. If you find the content using much added extras, make it natural and real. Your press release should be in active voice, not passive. Verbs in the active voice makes your press release live.
Use only sufficient and essential words: Avoid using superfluous adjectives, extravagant language, or unnecessary expressions like “The most powerful”. Tell your story with lesser words, as verbosity distracts from your content.
Avoid usage of terminology: However, a limited use of terminology would be allowed if required, if you aim to optimize news release for internet search engines. The finest technique to communicate your press release is to speak neatly, using regular language.
Keep away from too many exclamations: Too much usage of exclamation point (!) may harm your press release. But, if you have to use an exclamation point, use only one.
Get company permission: Companies are very self-protective about their recognition and credibility. So, get written permission before putting in any information or quotes about the company.
Company Information: The press release should include a short description of company, which depicts your company, products, service and a brief history of company.
Pick precise PR distribution network: Deciding on press release distribution network is also an important. There are hundreds of free press release distribution networks exist so it is critical to select on whether to go for paid services or free.
Propose RSS feeds: Assist journalist by offering RSS feeds so that they haul to your website. Through this interested parties will get known that you have relevant release on the topic for, which they are searching for.
Publish releases often: Try to publish press releases frequently to be recognized as news source for news agencies such as Yahoo news and Google news.
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Allen Brown is a freelance writer for www.1888PressRelease.com , the premier website to Submit Free Press Release for any announcements including launching of new product or services, new website, announcing new hires, sponsoring a special event or seminar and more. He also freelances for www.1888Articles.com
«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»
If you would like a copy of a press release that brought me in a whole bunch of money last year go to my contact page and request it. If you copy the format and make it no longer that 1 page, you may have a money makeer on your hands
Online press release can provide considerable platform to reach huge online community. This article will provide complete guidance to make out well optimize and well written press release for PR distribution through the press release network. A well prepared press release would attract journalists and is also well optimized for distribution to targeted audience.
Proper keywords: Selecting key word is the most important part of press release optimization. Be very careful while deciding on a keyword phrase that is pertinent to the product or service you are offering. The best recommended tool to search keywords is wordtracker.com.
Keyword or phrase position: Place key phrase into the headline and the title of your press release. Try to repeat it nearly 2-3 times in the content of the release.
Starting should be solid: Remember to make your title and initial lines cover that you want to express. The remaining part of your press release should depict the detailed information.
Use product name repetitively: Repeat placements of the name of your service or product to make it eminent. For example, write “Search Engine Optimization” instead of writing “SEO”, this would make your product name much popular.
Draft it for Journalists/Media agencies: The media agencies and journalists would grab your press release and publish it in their publications; they may slightly edit your press release.
Consider viewer’s interest: You should consider to whom you are targeting your press release, and what is their interest. Think, if you were a part of audience, would you like to read the press release you have written.
Make your press release appear practical: Point out real facts of your company/organization, as readers are already so scholar enough to find out ‘what’s true and what not’?
Make your story that includes real facts: Avoid untrue examples and add-ons. If you find the content using much added extras, make it natural and real. Your press release should be in active voice, not passive. Verbs in the active voice makes your press release live.
Use only sufficient and essential words: Avoid using superfluous adjectives, extravagant language, or unnecessary expressions like “The most powerful”. Tell your story with lesser words, as verbosity distracts from your content.
Avoid usage of terminology: However, a limited use of terminology would be allowed if required, if you aim to optimize news release for internet search engines. The finest technique to communicate your press release is to speak neatly, using regular language.
Keep away from too many exclamations: Too much usage of exclamation point (!) may harm your press release. But, if you have to use an exclamation point, use only one.
Get company permission: Companies are very self-protective about their recognition and credibility. So, get written permission before putting in any information or quotes about the company.
Company Information: The press release should include a short description of company, which depicts your company, products, service and a brief history of company.
Pick precise PR distribution network: Deciding on press release distribution network is also an important. There are hundreds of free press release distribution networks exist so it is critical to select on whether to go for paid services or free.
Propose RSS feeds: Assist journalist by offering RSS feeds so that they haul to your website. Through this interested parties will get known that you have relevant release on the topic for, which they are searching for.
Publish releases often: Try to publish press releases frequently to be recognized as news source for news agencies such as Yahoo news and Google news.
«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»
Allen Brown is a freelance writer for www.1888PressRelease.com , the premier website to Submit Free Press Release for any announcements including launching of new product or services, new website, announcing new hires, sponsoring a special event or seminar and more. He also freelances for www.1888Articles.com
«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»«»
If you would like a copy of a press release that brought me in a whole bunch of money last year go to my contact page and request it. If you copy the format and make it no longer that 1 page, you may have a money makeer on your hands
Friday, January 06, 2006
Top Advertising Blunders
Top Advertising Blunders By Roy H. Williams
Spending all your money on ads but getting no results? Perhaps you're making one of these 12 huge mistakes.
Q: I've spent a ton of money advertising in lots of different media, but it doesn't seem like I have much to show for it. Can you tell me plainly and simply how to advertise so it will work?
A: I applaud your honesty. The simple truth is, most advertisers feel just like you do, but their pride won't let them admit it. Unfortunately, I don't have a "success pill" for you to swallow, but I can describe each of the most common mistakes you will need to avoid:
1. The quest for instant gratification: The ad that creates enough urgency to cause people to respond immediately is the ad most likely to be forgotten immediately once the offer expires. It is of little use in establishing the advertiser's identity in the mind of the consumer.
2. Trying to reach more people than the budget will allow: For a media mix to be effective, each element in the mix must have enough repetition to establish retention in the mind of the prospect. Too often, however, the result of a media mix is too much reach and not enough frequency. Will you reach 100 percent of the people and persuade them 10 percent of the way? Or will you reach 10 percent of the people and persuade them 100 percent of the way? The cost is the same.
3. Assuming the business owner knows best: The business owner is uniquely unqualified to see his company or product objectively. Too much product knowledge leads him to answer questions no one is asking. He's on the inside looking out, trying to describe himself to a person on the outside looking in. It's hard to read the label when you're inside the bottle.
4. Unsubstantiated claims: Advertisers often claim to have what the customer wants, such as "highest quality at the lowest price," but fail to offer any evidence. An unsubstantiated claim is nothing more than a clichT the prospect is tired of hearing. You must prove what you say in every ad. Do your ads give the prospect new information? Do they provide a new perspective? If not, prepare to be disappointed with the results.
5. Improper use of passive media: Nonintrusive media, such as newspapers and yellow pages, tend to reach only buyers who are looking for the product. They are poor at reaching prospects before their need arises, so they're not much use for creating a predisposition toward your company. The patient, consistent use of intrusive media, such as radio and TV, will win the hearts of relational customers long before they're in the market for your product.
6. Creating ads instead of campaigns: It is foolish to believe a single ad can ever tell the entire story. The most effective, persuasive and memorable ads are those most like a rhinoceros: They make a single point, powerfully. An advertiser with 17 different things to say should commit to a campaign of at least 17 different ads, repeating each ad enough to stick in the prospect's mind.
7. Obedience to unwritten rules: For some insane reason, advertisers want their ads to look and sound like ads. Why?
8. Late-week schedules: Advertisers justify their obsession with Thursday and Friday advertising by saying "We need to reach the customer just before she goes shopping." Why do these advertisers choose to compete for the customer's attention each Thursday and Friday when they could have a nice, quiet chat all alone with her on Sunday, Monday and Tuesday?
9. Overconfidence in qualitative targeting: Many advertisers and media professionals grossly overestimate the importance of audience quality. In reality, saying the wrong thing has killed far more ad campaigns than reaching the wrong people. It's amazing how many people become "the right people" when you're saying the right thing.
10. Event-driven marketing: A special event should be judged only by its ability to help you more clearly define your market position and substantiate your claims. If 1 percent of the people who hear your ad for a special event choose to come, you will be in desperate need of a traffic cop and a bus to shuttle people from distant parking lots. Yet your real investment will be in the 99 percent who did not come! What did your ad say to them?
11. Great production without great copy: Too many ads today are creative without being persuasive. Slick, clever, funny, creative and different are poor substitutes for informative, believable, memorable and persuasive.
12. Confusing response with results: The goal of advertising is to create a clear awareness of your company and its unique selling proposition. Unfortunately, most advertisers evaluate their ads by the comments they hear from the people around them. The slickest, cleverest, funniest, most creative and most distinctive ads are the ones most likely to generate these comments. See the problem? When we confuse response with results, we create attention-getting ads that say absolutely nothing.
Nicknamed "the Wizard of Ads" by an early client, Roy H. Williams and his staff have often been the unseen, pivotal force in amazing come-from-behind victories in the worlds of business, politics, and finance. Williams is the author of The Wizard of Ads, Secret Formulas of the Wizard of Ads, Magical Worlds of the Wizard of Ads, Accidental Magic and Free the Beagle.
Spending all your money on ads but getting no results? Perhaps you're making one of these 12 huge mistakes.
Q: I've spent a ton of money advertising in lots of different media, but it doesn't seem like I have much to show for it. Can you tell me plainly and simply how to advertise so it will work?
A: I applaud your honesty. The simple truth is, most advertisers feel just like you do, but their pride won't let them admit it. Unfortunately, I don't have a "success pill" for you to swallow, but I can describe each of the most common mistakes you will need to avoid:
1. The quest for instant gratification: The ad that creates enough urgency to cause people to respond immediately is the ad most likely to be forgotten immediately once the offer expires. It is of little use in establishing the advertiser's identity in the mind of the consumer.
2. Trying to reach more people than the budget will allow: For a media mix to be effective, each element in the mix must have enough repetition to establish retention in the mind of the prospect. Too often, however, the result of a media mix is too much reach and not enough frequency. Will you reach 100 percent of the people and persuade them 10 percent of the way? Or will you reach 10 percent of the people and persuade them 100 percent of the way? The cost is the same.
3. Assuming the business owner knows best: The business owner is uniquely unqualified to see his company or product objectively. Too much product knowledge leads him to answer questions no one is asking. He's on the inside looking out, trying to describe himself to a person on the outside looking in. It's hard to read the label when you're inside the bottle.
4. Unsubstantiated claims: Advertisers often claim to have what the customer wants, such as "highest quality at the lowest price," but fail to offer any evidence. An unsubstantiated claim is nothing more than a clichT the prospect is tired of hearing. You must prove what you say in every ad. Do your ads give the prospect new information? Do they provide a new perspective? If not, prepare to be disappointed with the results.
5. Improper use of passive media: Nonintrusive media, such as newspapers and yellow pages, tend to reach only buyers who are looking for the product. They are poor at reaching prospects before their need arises, so they're not much use for creating a predisposition toward your company. The patient, consistent use of intrusive media, such as radio and TV, will win the hearts of relational customers long before they're in the market for your product.
6. Creating ads instead of campaigns: It is foolish to believe a single ad can ever tell the entire story. The most effective, persuasive and memorable ads are those most like a rhinoceros: They make a single point, powerfully. An advertiser with 17 different things to say should commit to a campaign of at least 17 different ads, repeating each ad enough to stick in the prospect's mind.
7. Obedience to unwritten rules: For some insane reason, advertisers want their ads to look and sound like ads. Why?
8. Late-week schedules: Advertisers justify their obsession with Thursday and Friday advertising by saying "We need to reach the customer just before she goes shopping." Why do these advertisers choose to compete for the customer's attention each Thursday and Friday when they could have a nice, quiet chat all alone with her on Sunday, Monday and Tuesday?
9. Overconfidence in qualitative targeting: Many advertisers and media professionals grossly overestimate the importance of audience quality. In reality, saying the wrong thing has killed far more ad campaigns than reaching the wrong people. It's amazing how many people become "the right people" when you're saying the right thing.
10. Event-driven marketing: A special event should be judged only by its ability to help you more clearly define your market position and substantiate your claims. If 1 percent of the people who hear your ad for a special event choose to come, you will be in desperate need of a traffic cop and a bus to shuttle people from distant parking lots. Yet your real investment will be in the 99 percent who did not come! What did your ad say to them?
11. Great production without great copy: Too many ads today are creative without being persuasive. Slick, clever, funny, creative and different are poor substitutes for informative, believable, memorable and persuasive.
12. Confusing response with results: The goal of advertising is to create a clear awareness of your company and its unique selling proposition. Unfortunately, most advertisers evaluate their ads by the comments they hear from the people around them. The slickest, cleverest, funniest, most creative and most distinctive ads are the ones most likely to generate these comments. See the problem? When we confuse response with results, we create attention-getting ads that say absolutely nothing.
Nicknamed "the Wizard of Ads" by an early client, Roy H. Williams and his staff have often been the unseen, pivotal force in amazing come-from-behind victories in the worlds of business, politics, and finance. Williams is the author of The Wizard of Ads, Secret Formulas of the Wizard of Ads, Magical Worlds of the Wizard of Ads, Accidental Magic and Free the Beagle.
Thursday, January 05, 2006
Bikevertising
Interesting idea for city advertisers and campground or park rentals. Actually the possibilites are quite endless if you brainstorm this one.
From Springwise
We spoke about carvertising in previous editions, and mused about the eco-friendly opportunity of handing out free bikes, sponsored by advertisers. Amsterdam-based RedStarMedia took the entrepreneurial leap and is now doing just that: their 'Ik Fiets Gratis' ('I Cycle for Free') venture offers students in 22 university cities in The Netherlands gratis bicycles. Not surprisingly, more than 4,000 students have already signed up.
Advertisers, who will pick up annual EUR 600 (USD 715/GBP 413) tab per bike, will be able to splash their message on a 25cm triangular billboard, or on fenders and mudguards.Bikes (sporting extra thick tires and multiple locks) will get a second life on the streets of developing nations after a year. RedStarMedia expects to hand out the first free bikes this month. OpportunitiesTraditional advertising is a mess. Alternative advertising models like Ik Fiets Gratis cleverly turn citizens into advertising vehicles, while offering a true, non-gimmicky win-win situation. Why not expand the model by actually paying existing bike owners, enticing them to become advertisers as well? Sure, there are risks (for example, how to prevent billboards to be removed or obscured by owners?). But at least it's less boring than, oh, TV commercials or newspaper ads.
From Springwise
We spoke about carvertising in previous editions, and mused about the eco-friendly opportunity of handing out free bikes, sponsored by advertisers. Amsterdam-based RedStarMedia took the entrepreneurial leap and is now doing just that: their 'Ik Fiets Gratis' ('I Cycle for Free') venture offers students in 22 university cities in The Netherlands gratis bicycles. Not surprisingly, more than 4,000 students have already signed up.
Advertisers, who will pick up annual EUR 600 (USD 715/GBP 413) tab per bike, will be able to splash their message on a 25cm triangular billboard, or on fenders and mudguards.Bikes (sporting extra thick tires and multiple locks) will get a second life on the streets of developing nations after a year. RedStarMedia expects to hand out the first free bikes this month. OpportunitiesTraditional advertising is a mess. Alternative advertising models like Ik Fiets Gratis cleverly turn citizens into advertising vehicles, while offering a true, non-gimmicky win-win situation. Why not expand the model by actually paying existing bike owners, enticing them to become advertisers as well? Sure, there are risks (for example, how to prevent billboards to be removed or obscured by owners?). But at least it's less boring than, oh, TV commercials or newspaper ads.
Wednesday, January 04, 2006
Extra Revenue
Hope you are ready for a GREAT 2006!
I have just put the finishing touches on a new package about Blogging and RSS called The Complete Blog and RSS Starter Kit!
Best of all if you are looking for an extra revenue source you can promote through Clickbank for an extra $34.50 for every sale you make.
I use ClickBank for secure payments and the affiliate program, just replace the X's with your ClickBank nickname in the following url http://XXXXX.newbies.hop.clickbank.net , promote it and get 34.50 every time someone purchases through your link! If you need a ClickBank nickname get it here, it's free.
I have just put the finishing touches on a new package about Blogging and RSS called The Complete Blog and RSS Starter Kit!
Best of all if you are looking for an extra revenue source you can promote through Clickbank for an extra $34.50 for every sale you make.
I use ClickBank for secure payments and the affiliate program, just replace the X's with your ClickBank nickname in the following url http://XXXXX.newbies.hop.clickbank.net , promote it and get 34.50 every time someone purchases through your link! If you need a ClickBank nickname get it here, it's free.
Tuesday, January 03, 2006
RSS Explained
RSS stands for Really Simple Syndication or it's sometimes referred to as Rich Site Summary. It's an XML-based content format for distributing news, headlines, articles etc. Many news sites such as CNN.com and USAToday.com now provide their headlines in RSS format for web surfers. So if you have a free RSS reader you can get the headlines from these sites without even having to visit their homepage. You can also do the same for your website by publishing your own news feeds in the RSS format.
Advantages of Creating RSS Feeds
More Traffic
For webmasters this is an excellent way to bring repeat traffic to your site. Think about it....every time a web surfer opens their RSS reader to get the headlines for all the sites they monitor, they'll also see your site's updates. Instead of relying on them to bookmark your site and return at a later date, their RSS reader keeps your site fresh in their minds.
So when they open their reader to check the headlines for CNN, Yahoo or any other feeds they subscribe to, they'll also get the latest updates from you!
Avoid Email Spam Filters
Many webmasters are now dumping their newsletters and switching to this method of content distribution because you don't have to worry about dodging the spam filters.
I don't think that RSS will completely replace email newsletters, but I can see them definitely being used as an alternative more and more.
When you send an email newsletter more than 40-50% of the people won't even receive it due to spam filters or because of the fact it gets lost in all the junk mail your subscribers receive. With RSS feeds, you don't have to worry about that because you're not sending an email, your simply sending out a news feed for all the readers to pick up.
Export Your RSS Feed
The cool thing about these feeds is that other people can use them as content on their site. So if you have a feed that is of particular interest to another webmaster, they can post your content on their site with a simple javascript code. This is another great traffic opportunity!
Announcing Your Feeds on Your Website
Now that your feed has been uploaded to your website, you need to tell your visitors how to subscribe to it. First, you'll want to get one of the RSS or XML buttons to add to your site. This lets people know you have feeds available. Go here to select a button.
Once you are displaying the button on your site be sure to add the XML link to it so a person can retrieve the link to the feed.
If you click the button notice it opens my XML feed. Of course, you don't want your visitors to link to your feed this way. You want them to put this link into their RSS reader so they can subscribe to it and it will display like a regular news feed.
So what you would do is instruct them to right-click the button and "Copy Shortcut" (for IE users) or "Copy Link Location" (for Firefox users). Have them open their RSS reader and start a "New Subscription". Now they can paste the XML link into their reader and Voila! they are subscribed. It's that easy!
Now every time they open their reader and refresh their news items, they'll get the latest and greatest from your website.
RSS Technology is Still New
Even though RSS has been around for a while, it's just now getting introduced to the casual web surfer. However, as time goes on, it will become more and more popular, especially since email spam has gotten out of control and become a real pain.
Still Confused?
For a more detailed and time saving option check out the Complete Blog and RSS Starter Kit
link on the right column.
Advantages of Creating RSS Feeds
More Traffic
For webmasters this is an excellent way to bring repeat traffic to your site. Think about it....every time a web surfer opens their RSS reader to get the headlines for all the sites they monitor, they'll also see your site's updates. Instead of relying on them to bookmark your site and return at a later date, their RSS reader keeps your site fresh in their minds.
So when they open their reader to check the headlines for CNN, Yahoo or any other feeds they subscribe to, they'll also get the latest updates from you!
Avoid Email Spam Filters
Many webmasters are now dumping their newsletters and switching to this method of content distribution because you don't have to worry about dodging the spam filters.
I don't think that RSS will completely replace email newsletters, but I can see them definitely being used as an alternative more and more.
When you send an email newsletter more than 40-50% of the people won't even receive it due to spam filters or because of the fact it gets lost in all the junk mail your subscribers receive. With RSS feeds, you don't have to worry about that because you're not sending an email, your simply sending out a news feed for all the readers to pick up.
Export Your RSS Feed
The cool thing about these feeds is that other people can use them as content on their site. So if you have a feed that is of particular interest to another webmaster, they can post your content on their site with a simple javascript code. This is another great traffic opportunity!
Announcing Your Feeds on Your Website
Now that your feed has been uploaded to your website, you need to tell your visitors how to subscribe to it. First, you'll want to get one of the RSS or XML buttons to add to your site. This lets people know you have feeds available. Go here to select a button.
Once you are displaying the button on your site be sure to add the XML link to it so a person can retrieve the link to the feed.
If you click the button notice it opens my XML feed. Of course, you don't want your visitors to link to your feed this way. You want them to put this link into their RSS reader so they can subscribe to it and it will display like a regular news feed.
So what you would do is instruct them to right-click the button and "Copy Shortcut" (for IE users) or "Copy Link Location" (for Firefox users). Have them open their RSS reader and start a "New Subscription". Now they can paste the XML link into their reader and Voila! they are subscribed. It's that easy!
Now every time they open their reader and refresh their news items, they'll get the latest and greatest from your website.
RSS Technology is Still New
Even though RSS has been around for a while, it's just now getting introduced to the casual web surfer. However, as time goes on, it will become more and more popular, especially since email spam has gotten out of control and become a real pain.
Still Confused?
For a more detailed and time saving option check out the Complete Blog and RSS Starter Kit
link on the right column.
