Monday, May 08, 2006
10 Unusual Ways to Advertise
To advertise effectively today, you must abandon the old-school idea of "reaching the masses." The famous ad man Morris Hite, who was known for his good-ol'-boy approach to advertising, said it best when he quipped, "There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den."
Read this entire article here
Read this entire article here
