Tuesday, March 14, 2006
Get hip to blogs
The Challenge Last year, all manner of middle-aged CEOs had to start talking about blogs—with most sounding about as authentic as middle-aged CEOs talking about Death Cab for Cutie. This year, they may realize that talking isn’t enough, and they’re likely to find that they have two concerns: one, whether they need to launch a corporate blog to get their message out, and, two, what the blogosphere is saying about them.
Read the article here
Read the article here
Thursday, March 09, 2006
Promoting for Pennies
Marketing costs weighing you down? Here are 20 creative ways to boost business without breaking the bank.
Startup businesses need to maximize every opportunity for promoting themselves. Surprisingly, that doesn't necessarily mean pricey advertising campaigns and time-consuming promotional programs. Many startup business owners overlook simple, inexpensive opportunities to promote themselves, reinforce their brands and increase sales through vehicles they already have in place. These opportunities cost far less than most traditional marketing methods and have been very effective for many entrepreneurs. Here are 20 methods to get you going.
Read the article here
Startup businesses need to maximize every opportunity for promoting themselves. Surprisingly, that doesn't necessarily mean pricey advertising campaigns and time-consuming promotional programs. Many startup business owners overlook simple, inexpensive opportunities to promote themselves, reinforce their brands and increase sales through vehicles they already have in place. These opportunities cost far less than most traditional marketing methods and have been very effective for many entrepreneurs. Here are 20 methods to get you going.
Read the article here
Thursday, March 02, 2006
Buying a Business, 10 Things to Look Out for.
If you're thinking about purchasing a business for sale, this legal expert tells you what you need to be wary of to protect your investment.
A reader sent in the following question recently in regards to buying a business:
"I've been working on and off with a local building contractor for 17 years. Last week he told me he's thinking about selling his business and asked if I'd be interested in making an offer. I did, and he accepted. Now what do I do?"
Read the article here
A reader sent in the following question recently in regards to buying a business:
"I've been working on and off with a local building contractor for 17 years. Last week he told me he's thinking about selling his business and asked if I'd be interested in making an offer. I did, and he accepted. Now what do I do?"
Read the article here
